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"Omter," a leading domestic leather goods brand, has experienced rapid growth from a startup to an industry giant over recent years. Confronting the dual pressures of globalization trends and industry competition, the company decided to embark on a bold strategic transformation, with plans to expand globally.
The first step in "Omter" strategic transformation was product line extension. Beyond the classic styles of men's and women's belts, wallets, and handbags, the company introduced luggage and Leather Accessories, further catering to the diverse needs of consumers. Especially noteworthy was the newly launched eco-leather series, which garnered widespread market acclaim.
Moreover, in terms of technology investment, YaPiXuan collaborated with prestigious universities and research institutions to co-develop an innovative material named "TechLeather." This material combines the texture and comfort of leather with hi-tech functionalities, such as waterproofing, dust resistance, and wear resistance.
Additionally, "Omter" has set forth a clear expansion strategy for overseas markets. The company plans to establish branches in Europe, North America, and Southeast Asia and open brand-specific stores in major cities. To better adapt to the market demands of different countries and regions, "Omter" established a multinational design team, attracting top designers from across the globe.
In a recent interview, the company's CEO remarked, "Through continuous innovation and internationalization, we aim to position `Omter` as a leading brand in the global leather goods industry."
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